The first priority is to make sure that all the backers who helped make this possible will get their hands on it as quickly as possible. Will the film be screened theatrically, put out as a standalone release or added to a deluxe version of the Avatar Country album? A house music-loving ruling class who harvest the energy of metalheads fights hard to keep their slaves in chains. The oppressed metalheads of the world whisper about it, but few dare to seek it out. Avatar Country is a fabled land thought by many to be a myth. It’s a story about the battle for Avatar Country’s survival, the prophecy of the forming of the band and the legend of the resurrection of the king. This time, once the story and narrative were decided on, he got to do the heavy lifting, and that is a trust we don’t give someone lightly.Ĭan you give a brief synopsis of the film? Through the years, it has varied a lot between whether he or one of us has been the main scriptwriter. He has become an extension of the band in a way. We have also developed a common language over the years where it has become very easy for us to communicate our vision and have him help us put it in motion. Johan’s skills have grown alongside ours. It is incredibly important to me to be honest to our audience and true to my own values, and every decision involving other people’s money requires some healthy self-doubt. It is hard to explain, but there was a lot of second guessing what asking people to pledge money really meant. I felt very vulnerable the first couple of hours. We wouldn’t have launched the campaign if we didn’t think we could make it, but all confidence left my body the second we posted it. Were you confident that you would meet your Kickstarter goal? It is still a music film, just with a bit more glue between the parts and meat on its bones. ![]() But the step between those two things aren’t as huge as one would think. The dream was the featurette, but the hard-set goal was the multiple-video approach. A year later, after fourteen development updates and two Steam Game Festival demos, the game has entered Early Access. It was all dependent on what we thought was possible in terms of time needed and budget. Back in 2020 we reported about an upcoming title called Fabled Lands, a digital adaptation of the 1990s gamebook series of the same name by Bulgarian indie studio Prime Games. The idea came along as early as during the writing of the music, and the first treatment was finished before we even started to mix the album. ![]() When did Avatar get the idea to expand Avatar Country from several videos to a film? When you last spoke to Billboard, you discussed the band’s vision. We reached out to Eckerstrom to discuss crowdfunding, the featurette, the band’s vision and how Avatar will expand the project now that it has far surpassed its original Kickstarter goal. At press time, Avatar has more than tripled its goal and there are still three days left in the campaign. It reached that goal in just 90 minutes, according to eOne. The band established a Kickstarter campaign with a lofty goal of $50,000 to make the “featurette” Avatar Country.
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